She-Hulk Star Tatiana Maslany Sparks Disney Boycott Calls After Jimmy Kimmel Suspension
The late-night host’s future is uncertain, and now Marvel’s own Tatiana Maslany is telling subscribers to walk away from Disney.
Summary
- She-Hulk star Tatiana Maslany urges fans to cancel Disney+, Hulu, and ESPN after Jimmy Kimmel’s suspension.
- Disney suspended Kimmel’s show following his controversial comments about Charlie Kirk, sparking political backlash.
- Both conservatives and progressives are now pushing for a Disney boycott, leaving the company in the culture war crossfire.
The Marvel universe just got a fresh dose of drama, and it has nothing to do with supervillains or glowing infinity stones.
This one’s all about late-night comedy, politics, and, yes, a She-Hulk star telling people to dump their Disney subscriptions.
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Kimmel in Hot Water
Jimmy Kimmel, the longtime late-night host, found himself in trouble after his comments about conservative commentator Charlie Kirk.
The backlash snowballed quickly. Sponsors weren’t thrilled, affiliates got nervous, and Disney, which owns ABC, made the call to suspend Jimmy Kimmel Live.
Critics online immediately jumped on the move, spinning it as censorship and even “fascism.” Others saw it as the predictable fallout of what happens when you go too far on TV in 2025, especially when advertisers start to squirm.
That’s the setup:
- one late-night comedian,
- a politically charged comment,
- and Disney stepping in to put the brakes on the fallout.
Enter Tatiana Maslany
Here’s where Marvel’s own Tatiana Maslany, star of the ill-fated She-Hulk: Attorney at Law, decided to wade into the chaos.
On Instagram, she told her followers to cancel their subscriptions to Disney+, Hulu, and ESPN.
Not exactly the subtle, carefully worded PR statement you’d expect from someone who once wore a mocap suit to play a green lawyer.
Her post was direct, blunt, and yes, a little self-destructive on the surface.
Calling for a boycott of the very company that signed your checks isn’t usually the career move agents recommend. But Maslany doesn’t appear worried.
And maybe she doesn’t need to be.
She-Hulk cost Disney around $225 million to produce and release, only to be largely dismissed by critics and audiences alike. A second season hasn’t been greenlit. Maslany isn’t exactly walking away from a guaranteed Marvel payday here.
Disney’s Double Squeeze
For years, Disney has been criticized from the political right for its messaging, creative choices, and handling of cultural issues.
Now it’s getting heat from the left because of the Kimmel suspension.
Imagine the famous handshake meme: conservatives and progressives, both telling people to boycott Disney, just for totally different reasons. That’s basically where the company finds itself now.
The irony hasn’t gone unnoticed.
One side claims Disney pushes too much “activism” in its shows. The other side claims Disney caves too quickly under political pressure.
For executives in Burbank, that’s a lose-lose scenario.
So how much does Maslany’s voice actually matter here? From a contractual standpoint, probably not much. By most accounts, she doesn’t have any new projects lined up with Marvel.
She-Hulk season 2 isn’t happening. The odds of her showing up in a future Avengers film are slim to none.
From an optics standpoint, though, it’s a headache for Disney. When the star of one of your Marvel shows tells subscribers to cancel their accounts, that’s a headline nobody in corporate wants to see.
It also feeds a narrative Disney has been trying to control for years: that its actors, directors, and writers are constantly fighting the company from the inside on political or cultural issues.
Boycott Whiplash
Boycotts are practically a national pastime at this point. Conservatives boycotted Disney over its content strategy and political stances.
Now some progressives want to boycott because the company “censored” Kimmel.
For regular subscribers, it’s whiplash. One month you’re told you’re funding “woke propaganda.” The next you’re told you’re supporting corporate censorship.
Either way, Disney still cashes your subscription check, unless you actually cancel.
And that’s where the real question sits: do calls like Maslany’s move the needle?
Ratings, Relevance, and Reality
There’s also the awkward truth about Jimmy Kimmel Live. The show hasn’t been pulling blockbuster ratings for years.
Late-night TV is a shrinking market, with younger viewers glued to YouTube and TikTok instead.
So when sponsors started worrying about Kimmel’s comments, Disney had to weigh whether it was worth protecting a show already in decline.
Pausing the program, even temporarily, looks less like a free speech battle and more like a cold business calculation.
And for Maslany? It’s a chance to posture as a rebel without much to lose.
She-Hulk’s Ghost
The ghost of She-Hulk looms over all of this. Fans remember the hype, the memes, and the controversy around its tone and writing. Critics were divided.
The internet was brutal.
For many, the series became shorthand for Disney’s missteps with Marvel’s streaming content. Big budgets, big expectations, disappointing payoff.
Maslany stepping into the boycott conversation brings all that baggage back into the spotlight.
Every headline about her Instagram post is another reminder that She-Hulk was an expensive swing-and-miss.
Disney isn’t just wrestling with late-night hosts and Marvel stars.
The company’s streaming platforms have been under heavy pressure. Subscription numbers dipped in recent years. Wall Street’s patience for endless spending on new content is running thin.
When someone like Maslany tells people to cancel their subscriptions, even if the actual impact is minimal, it feeds into a bigger perception problem.
Disney looks unstable, reactive, and constantly in the middle of political culture wars.
That’s not the vibe you want when trying to convince investors you’re steering a billion-dollar ship.
So
Kimmel’s show is suspended, not canceled, at least for now. Disney hasn’t said whether he’ll be back or when.
Maslany likely won’t face much blowback, given her lack of current commitments.
The most immediate impact is on the public narrative: Disney looks like a company attacked from both directions, mocked for its misfires, and unable to please either political side.
And for fans, it’s another reminder that Marvel “stars” don’t always stay on script, even when the cameras aren’t rolling.
Nick Gehlfuss returns as Dr. Will Halstead in a guest role when Season 11 premieres October 1 on NBC. Expect ripple effects across the ER.
