Jimmy Fallon teams up with an RHOBH newcomer for a brand-battle reality series on NBC
Summary
- NBC sets September 30 premiere for On Brand with Jimmy Fallon, a marketing competition series with Fallon and RHOBH’s Bozoma Saint John.
- Ten creatives will pitch ideas to major brands like Dunkin’, KitchenAid, and Southwest Airlines, the best concept wins each round.
- The grand prize includes cash, an Adweek feature, a Cannes Lions VIP trip, and the title of Innovator of the Year.
On Brand with Jimmy Fallon is NBC’s latest reality competition built around marketing ideas and big corporate briefs. Jimmy Fallon hosts. The twist arrives courtesy of Bozoma Saint John, the Real Housewives of Beverly Hills newcomer with a serious executive résumé.
The show premieres Tuesday, September 30. Episodes run twice a week. One after The Voice on Tuesdays, then a Friday installment. Peacock gets each episode the next day. Easy catch-up if you miss a night.
Related
What the show actually does
Ten creatives walk in with pitches, then build full concepts for major brands. The best idea wins each round. No secret handshake. No mystical edit. Just pitches, feedback, revisions, and whether a brand buys it.
The season works with names you recognize: Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, SONIC, Southwest Airlines, and Therabody. Real companies. Real briefs. And yes, real deadlines.
The endgame is a grand prize that includes a cash award, a feature in Adweek, a VIP trip to the Cannes Lions International Festival of Creativity, and the title Innovator of the Year. That is a résumé power-up.
Who is sitting at the table
Fallon keeps the energy moving. Saint John brings the operating experience. NBC pins her background as “a storied history in the C-suite of companies such as Uber, Pepsi, and Netflix.”
She first teased the gig during a May visit to The Tonight Show, where the The Tonight Show host and the RHOBH newcomer revealed she would judge and mentor throughout the season.
NBC just announced the 10 competitors today. They range from agency founders to professors to content creators. A mixed bag, in the best way.
Meet the creatives
- Elijah Bennett, 25, Chicago, IL (Ghostwriter, Swim Instructor)
- Pyper Bleu, 26, Brooklyn, NY (Art Collective Founder, YouTube Influencer)
- Sabrina Burke, 55, Port St. Joe, FL (Real Estate Broker, Momager)
- Bianca Fernandez, 28, New York, NY (Creative Director, Head of Social, Brand Partnerships Manager)
- BT Hale, 36, Keller, TX (Cowboys Red River Marketing, Honky Tonk Emcee)
- Lauren Karwoski, 26, New York, NY (Solo Traveler, Content Creator)
- Dr. Rajesh Srivastava, 60, Murfreesboro, TN (MBA, PhD, Professor at Middle Tennessee State University)
- Mahiri Takai, 38, Dallas, TX (Digital Media Agency, Men’s Fashion Week Dallas Founder)
- Azhelle Wade, 36, Cranston, RI (“The Toy Coach,” Toy Consultant)
- Ryan Winn, 26, Nashville, TN (Marketing Agency Founder)
Expect Fallon and Saint John to push them through brand strategy, creative testing, and on-the-fly problem solving. The guiding rule is simple: “the best idea wins.” We like clear scoring systems.
How the format plays
Each episode sets up a brief, then moves fast into ideation and execution. The brands are household names, so the stakes are obvious. If a concept sells, the audience knows why. If it flops, you see the gap.
This blend of late-night charm and boardroom rigor gives Fallon room to be disarming while Saint John keeps the bar high.
The mentor feedback should land closer to a tight client review than a reality TV meltdown. Fewer screaming matches, more usable notes.
When and where to watch
On Brand with Jimmy Fallon premieres September 30 at 10 p.m. ET/PT on NBC. A second episode drops Fridays. Peacock streams each episode the following day.
Early images spotlight striking character palettes and a returning presence that reshapes the hotel’s rules. Three future seasons are already confirmed.
